Spin & Sculpt

For this project, I developed a brand identity inspired by the tactile experience of working with clay. The color palette echoes the earthy tones of clay and the sensation of shaping it with your hands. Throughout the app, images are contained within blob shapes, reminiscent of the malleable nature of clay before it's molded into form. The user journey showcased in the following slides begins with the initial experience users encounter upon opening the app for the first time.